There are a number of ways you can approach this and we will just outline a couple here to get started but in the end it’s what best suits you and your current workflow.
Landscape vs. Portrait
Because the iPad can be held in different orientations doesn’t mean you need to design for both. It should be your objective but it can’t always be that way. Carefully consider the options and your publications content and if you believe that one view over the other will work better then focus on this rather than trying to deliver both. Again readers will understand as long as you design your publication with this in mind.
In other words, half way through the publication don’t start designing spreads in the other orientation because you feel something would work better without offering some sort of way-finding or navigation feature for readers to read in the other orientation if they so desire. Most readers have a preferred way to read on the iPad but are happy to read in either as long as they feel in control and that they are not missing out the publication’s content. CS6 onwards liquid layout reduces production time if you are choosing to design in both P&L.
Consider B pages as a layout for a quicker workflow. B pages using single column text in portrait view will automatically enlarge to fit in the landscape view (they will become tall pages) and because we are using PDFs the type will enlarge nicely without loss of quality. It’s like a pseudo enlarge text to read feature without the extra work.
only be used when its a heavy text article and minimum images where reflow of text
around elements on a page is minimum.
This trick or technique may or may not work for you and your workflow but it's worth mentioning. If you have your type set at a certain size in your existing printed publication and you would like to keep this for type flow purposes and don't want to reflow all of your text again, consider having a smaller format InDesign template thats the same ratio as the iPad (4:3). That then allows you to keep this current text flow and when it hits the iPad will will enlarge to a more readable text size.
So for example if you have your publication text set at around 10pt in your layout, you should be able to copy this text into a new InDesign template that’s the same format (4:3) as the iPad and because the iPad’s screen has a resolution of 132 dpi you will see the text increase to a more readable size when you load the PDF onto the iPad. As we are dealing with text in a PDF it will resize graciously without loss of quality.
NOTE: This is a good starting point if you wish to pursue this technique but do consider a
few things such as you publications format which may not be 4:3 ratio. So some work
around here maybe required but as with most things planning is key.
Another good technique maybe to use a Vertical In Page Slideshow (VIPS) within your layouts, or 'blinds' as we like to call them. Blinds can be attached to the side of your screen and hold secondary or supporting information to the article that could be a slideshow or a Twitter feed or further background information around the article.
If you use this technique with say a B page you can layout your text in a one column layout on a tall page and then using hotspots to have your secondary info within a blind and because all IPS and VIPS support PDF everything will scale nicely. To see some of these examples in action please have a look over our portfolio.
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