Supporting Multiple Languages

iTunes Connect allows you to provide your application name, description, keywords etc in multiple languages. When you create your application you can add multiple languages, or you can add more languages when you add a new version of your application. If you provide two languages e.g. Default is Australian English, and the second language is French; any store that is French speaking will see the French description etc, then all other stores will see the default Australian English. The follow covers adding multiple languages when creating your application from scratch, and adding more languages later as an app update.
 

Adding multiple language support from the start

• Follow the instructions here.
• Scroll down to the Metadata and Uploads section.
• Click the drop down menu beside Choose Another Language
• Scroll to the language you wish to Add, Click Add.
• Fill in all or a subset of the fields provided here.
• Click Save

Adding multiple language support in an app update

• Follow these instructions until the step where it says "NOTE: If you wish to add multiple language support now - please read here for more"
• Scroll down to the Metadata and Uploads section.
• Click the drop down menu beside Choose Another Language
• Scroll to the language you wish to Add, Click Add.